Excerpt from Marketing Checklist for Medical and Dental Practices. Download full PDF.
What to know
More and more medical practices have embraced the importance of incorporating video into their marketing plan, but blogging should not be left behind! In fact, adding video to your blog is a doubly strategic idea.
Blogging is meaningful content that provides your customers with the information they need to make decisions. This marketing tactic helps you connect with new clients, educate your inquiring audience, and update current clients. Blogs are still a trusty marketing tool, especially when you’ve done your homework and make your blogs more easily found via tags, titles, descriptions!
Why think about it
Blogging has been one of the best ways to create new content on a consistent basis - a smart SEO tactic. Each blog is one more indexed page on your website and search engines reward active sites with high engagement. Blogging also allows your practice to seamlessly add new content about hot topics that resonate with your audience. New trends, new techniques, new before-and-after stories—these all make excellent material for blogs and content for your website.
How to do it
If you can write the blog yourself, do it. Blogs are not technical white papers, so if you are comfortable writing, it is always going to be more effective and less expensive than hiring someone to do it for you. Another option is to have someone in your office write for you. The closer this person is to your patients, the better. The last resort is to hire a blogger –and there are a million bloggers awaiting this opportunity. If you go this route, be sure you are clear on the editorial calendar and final draft expectations. Act as the final reviewer of all copy to ensure the information accurately reflects your services, philosophy, and your personality!
What to expect
Expect to spend 1-2 hours per blog entry (or 15 minutes if you embed video and transcript). You will likely see increased web traffic and search engine relevance.
If you are looking for a writer to help you create high-quality blog content, contact us at firstname.lastname@example.org or call (206) 295-2973.