Video Shoot Day for Dr. Segal and eMerit
In our last blog, we talked about preparing for your video shoot and provided 4 critical production steps. Today, we are talking about the day of the shoot and we've highlighted four important considerations.
Tip #1: Camera, Lighting, Sound
Pretty simple, really. Make sure your camera is charged and ready to roll. Have at least one professional photography light – there are plenty of affordable options out there. Invest in a microphone! Aspire to have something wireless, but a microphone attached to your talent is essential. As always, test your gear the day before and day of your shoot. And bring back ups!
Tip #2: Makeup, Clothes, Hair
Jen touches up Dr. Segal during HD Medical Marketing's recent video shoot with eMerit
A little powder goes a long way in reducing shine and glare. Come prepared with powder, lip gloss, and blush for your talent in case they require some touch ups during your shoot. We use MAC powder and recommend it for everyone. It’s best to stick with solid colors and simple necklines and avoid windblown hairstyles. Be observant of stray hairs, crooked collars, or an evolving hairstyle during the shoot so that the shots are consistent. You’ll find it all matters during the editing process!
Tip #3: Production Schedule, Script
To keep all participants on track and avoid unnecessary delays, a Production Schedule is highly advisable.
9:00 AM Videographer arrives, equipment set up and test
10:00 AM Talent arrives, makeup, script review
11:00 AM Q&A video series with doctor
12:30 PM Lunch
1:15 PM B-roll shots with doctor & patient coordinator
2:00 PM Office staff makeup and script prep
2:30 PM Brochure video: office tour & staff interviews
Scripts help relieve anxiety for your talent. Even if they stray from the exact wording, providing a script helps ensure the intended information is conveyed (no reshoots!).
Tip #4: Videographer, Director, Assistant
Video shoots go much smoother when you have a crew and each participant understands their unique contribution. For the majority of our shoots, the videographer is in charge of the equipment including sound and lighting. The producer/director is charge of the script, the storyline of each video, the set, and reviewing each take for consistency in color, sound, and set. The assistant handles everything else! From snacks and lunch, to prepping talent before and during shoots (they keep an eye out for shiny noses!), to acting as an extra in scenes as needed, assistants are vital to keeping the production schedule on track and enabling the producer/director to stay focused.
Next week, we will talk about the importance of B-roll and how it keeps viewers engaged and contributes more video for less money.