Tag Archives: Video Marketing

Why Do I Need YouTube?

YouTube has surpassed Facebook in the race for viewers. You need YouTube!

YouTube has surpassed Facebook in the race for viewers. You need YouTube!

 

By now, we’ve established that as a brand and a business, you need video. Remember? Video is the fastest growing marketing medium in history! Videos are shared 12 times more than links and text posts combined!

You need videos embedded on your website, you need videos in your email marketing, you need videos on Facebook and Twitter, you need how-to videos and Q&A videos for efficiencies in customer service, and you need a YouTube channel.

YouTube is now the second largest search engine in the world. More than 700 hours of video are uploaded every minute and more than 4 billion views occur each month. With more than 1 billion unique users each month, YouTube has surpassed Facebook. Consumers love YouTube, they are on YouTube, and they are one click away from finding your video on YouTube.

 

 

The good news is that YouTube and technology have opened the doors to anyone who wants to create video. With some good lighting, a video camera (even an iPad!), and well-prepared video cast and crew, you're in business.

For additional YouTube statistics visit http://www.youtube.com/yt/press/statistics.html

Next week, we’ll talk about the nuts and bolts of setting up your very own YouTube channel.

Video Shoot Day – 4 Important Considerations

Video Shoot Day for Dr. Segal and eMerit

Video Shoot Day for Dr. Segal and eMerit

In our last blog, we talked about preparing for your video shoot and provided 4 critical production steps. Today, we are talking about the day of the shoot and we've highlighted four important considerations.

 

Tip #1: Camera, Lighting, Sound

Pretty simple, really. Make sure your camera is charged and ready to roll. Have at least one professional photography light – there are plenty of affordable options out there. Invest in a microphone! Aspire to have something wireless, but a microphone attached to your talent is essential. As always, test your gear the day before and day of your shoot. And bring back ups!

 

Tip #2: Makeup, Clothes, Hair

Jen touches up Dr. Segal during HD Medical Marketing's recent eMerit video shoot.

Jen touches up Dr. Segal during HD Medical Marketing's recent video shoot with eMerit

A little powder goes a long way in reducing shine and glare. Come prepared with powder, lip gloss, and blush for your talent in case they require some touch ups during your shoot. We use MAC powder and recommend it for everyone. It’s best to stick with solid colors and simple necklines and avoid windblown hairstyles. Be observant of stray hairs, crooked collars, or an evolving hairstyle during the shoot so that the shots are consistent. You’ll find it all matters during the editing process!

Tip #3: Production Schedule, Script

To keep all participants on track and avoid unnecessary delays, a Production Schedule is highly advisable.

9:00 AM Videographer arrives, equipment set up and test

10:00 AM Talent arrives, makeup, script review

11:00 AM Q&A video series with doctor

12:30 PM Lunch

1:15 PM B-roll shots with doctor & patient coordinator

2:00 PM Office staff makeup and script prep

2:30 PM Brochure video: office tour & staff interviews

Scripts help relieve anxiety for your talent. Even if they stray from the exact wording, providing a script helps ensure the intended information is conveyed (no reshoots!).

 

Tip #4: Videographer, Director, Assistant

Video shoots go much smoother when you have a crew and each participant understands their unique contribution. For the majority of our shoots, the videographer is in charge of the equipment including sound and lighting. The producer/director is charge of the script, the storyline of each video, the set, and reviewing each take for consistency in color, sound, and set. The assistant handles everything else! From snacks and lunch, to prepping talent before and during shoots (they keep an eye out for shiny noses!), to acting as an extra in scenes as needed, assistants are vital to keeping the production schedule on track and enabling the producer/director to stay focused.

Next week, we will talk about the importance of B-roll and how it keeps viewers engaged and contributes more video for less money.


Video Production – 4 Critical Production Preps for Every Video Shoot

Video shoot in Seattle, WA

Video shoot in Seattle, WA

With the improvement of new phones and cameras these days, anyone can shoot a video. But don't think that shooting a video just means you need a camera - what you really need is a plan. Here are 4 critical video production preps that make every video better.

Step 1: Establish Your Objective
Who is your audience? What is your key message to this audience? What should viewers do as a result of this video?

Less is more when it comes to concepts. Create a great 2-minute-or-less video on a single topic instead of trying to cram multiple themes into one long video. Rambling videos are quick way to lose valuable viewers.

Step 2: Create a Script
Although it’s tempting to “wing it” on camera, it will leave you with long-winded explanations that drop viewers faster than a hot potato. Have a plan and a clear message that keeps your viewers interested, engaged, and queued to watch your next video.

Creating a script helps you stick to keywords and ideas you intend to convey. Even if you stray from the exact script, having taken the time to write one can keep you focused on your message. Creating a series of questions which guide the talent through their story is another way to ensure the resulting content fulfills your video objective.

Step 3: Confirm, Confirm, Confirm!

There’s nothing like investing time and money into a video project only to have the videographer double booked and your on-camera talent show up at the wrong location.
Check in with everybody involved in the video shoot a week before the shoot AND the day before your scheduled event. Confirm the date, time, and location.
Triple check your equipment needs: camera, sound, and lighting. And make sure batteries are charged!
Before every shoot, take the time to train and prepare video talent for their moment in the spotlight. From appropriate clothing choices to shiny noses, from posture to volume. It’s worth every penny.

Step 4: Relax
This isn’t surgery - have some fun. Know that perfection is not the objective, rather it is authenticity! Viewers will connect with you on a deeper level when you are at ease and genuine.

Coming up…. What should you always have ready for your video shoot? Tune in next week when we talk about what we bring to every shoot.

Video Creation – Eating Our Own Dog Food

 

It is one thing to say yes to an online video marketing strategy, it's another to actually take action. One of the biggest barriers to video creation is taking that first step in front of the camera. What do I say? Will I look bad? Who will actually watch this thing?

Recently, I took an official step in front of the camera as the founder of HD Medical Marketing to explain who we are. I knew who my audience was, what problems I was hoping to solve, and what I wanted them to do within the video. But getting in front of the camera felt no different from what my clients often tell me they experience.

What we do we to help get past hurdles?
Funny enough, the biggest step is to get the video shoot scheduled. You're on the hook to get it done and that proverbial bus is rolling.

Here we are at the shoot, 5 days after we scheduled it. A little nerve-wracking but in the end, getting it scheduled was the best thing I could have done.

Next week, I will share what we did to prepare for the video shoot. See you then.